Navigate to “Data Sources” and select “Use Bulk Upload”Ģ.2. Step 2: Adding Products to Your CatalogĢ.1. Make sure you select your business’ page as the owner and name your catalog something that makes sense to you.ġ.4. Manually setting up your product feed is the most reliable option. Click next and fill in the details on this screen. Click “Create Catalog” to access this screen and then select your business type (in this case e-commerce).ġ.3. Log into Facebook Business Manager, click on the menu and select Catalog Manager.ġ.2. They’re the next best thing, allowing you to use the Facebook algorithm to show consumers the products most relevant to them. That’s where Facebook catalog ads come in. When you have several hundred products, you can’t possibly set up and manage campaigns for each individual one. Where it shines is for businesses which have a large and broad range of products. Setting up individual campaigns will actually give you better results since the Facebook algorithm can optimise each product for sales individually. Who Should Run Facebook Catalog Ads?įacebook catalog ads are not useful for boutique businesses where you could feasibly set up ad campaigns for all of your products. This is much more efficient and practical than manually setting up a hundred different ads and audiences for all your customers.
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How to Set up a Facebook Catalog for Your Shopify or WooCommerce Store What Are Facebook Catalog Ads?įacebook catalog ads are a great way to deliver relevant product offers to your customers and automate some of your remarketing efforts.Įssentially, Facebook draws in products from your catalogue dynamically when you’re running catalog ads, and shows them to the most relevant consumers.
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